Here's a business plan . . .

. . . do awesome work and spend less of your time marketing yourself.  From Seth Godin's post comes a link to Number Seventeen, one of the hottest design companies in New York that is actually turning away business.  Look at the site and notice that the only link is to their e-mail address . . . AND THEY ARE TURNING AWAY BUSINESS.  What if you fired your web staff and focused solely on your core product offering (doesn't make much sense for web design companies, but are you a web design company?)?