Tuesday, October 26, 2004

Jaguar's version of BMW Films

From this post on Autoblog:

The British carmaker has enlisted Peter Chung of Aeon Flux fame to direct five new “webisodes” that promote the Jaguar X-Type. The first installment debuted just a few hours ago at the special site set-up for the Chung works. I’ve been able to watch the first three episodes and am actually pretty impressed with Mr. Chung’s live action directing capability. Of course the animation is stellar as expected. The entire endeavor is a prime example of alternative advertising done right.

We all know how well this worked for BMW Films; it was a run-away success and prime case study in opt-in advertising.  Jaguar has simply copies the magic formula and used a name brand (for the MTV generation, at least) director/animator to grab peoples' interest.

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