Monday, March 21, 2011


After having just recently signed up for the Netflix streaming service, I began to wonder why it was that no one was producing content directly for Netflix.  Turns out that I was just ahead of the Netflix announcement that they will be offering House of Cards with Kevin Spacey exclusively to their streaming subscribers in the US and Canada.  This reminds me a lot of the Domino Project where Seth Godin partnered with Amazon to publish his latest book, Poke the Box.

It may not be the easiest thing to completely ditch your television service (yet), but when you're like Netflix and you're owning attention in front of the tv, it's easy to keep that attention by providing exclusive content that Comcast, DirecTV, and Dish won't have access to (it probably also helps you get new subscribers).

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