Big Head Todd partnered with Crocs to provide their new CD to everyone as a free download. If you want an actual CD, you can get one for $5 or free with a $15 merchandise purchase.
Does this change the game? Sure it does. A company that makes shoes that many people love to hate just became a record company. Further, they find a correlation (presumably worth paying for) between their customers and the band's fans.
I had to (and you'll have to) give your name, city, zip code, and e-mail to get access to the free digital download. I'm not sure what the current acquisition cost for Crocs customers is, but I'm guessing that what they're paying the band is less than what they spend on the average piece of advertising acquisition.
My best guess is that there will be a lot more of this happening. Not only for music distribution, but just in general: there's no good way to ban cellphone cameras, so why not give Nike a piece of the action and make sure that every cellphone camera picture of an artist carries the brand logo?
Anyway, follow the link below to give up some of your personal data in exchange for the digital version of the new CD.