More DVR advertising

Business Week Online is reporting about companies' reactions to personal video recorders (PVR). TiVo, of course, is the most well-known PVR service currently. I would argue that when TiVo hit 1,000,000 subscribers, they reached their tipping point and the number of TiVo (or at least PVR) subscribers should grow exponentially this year. To that end, DISH network is already offering free PVR equipment to its subscribers provided the subscribers agree to pay the monthly fee of about $5.

The Business Week article contains the following quote:

The future "is away from broadcast TV as the anchor medium," warned Coca-Cola Co. (KO ) President Steven J. Heyer last year.

Probably true. It will be interesting to see how advertisers deal with this.