If you are looking to get results from the internet by simply managing the content the you publish and the places that you publish the content, then Content Rich is a worthwhile (and quick) read. From the content perspective: the book takes you through processes and procedures for producing content that is appealing not only to the people reading it, but also to search engines (read "search engine optimization"). And from the placement perspective: the book provides tactics and strategies in where to publish your content.
You might be unlikely to pick up this book without some sort of existing web presence or some desire to create one, but the writing style is not too technical. I think that the author could have spent some more time on blogs as I would make the argument that a blog with well-written and optimized content can make up your entire web presence if done correctly. However, for anyone engaged in or getting started in creating internet content, the book is a worthwhile read.
The book is currently available in hardback, audio, and e-book formats. Interestingly, the e-book format is only available via the book's website and is not available in a version for the Kindle -- perhaps this has something to do with the fact that the e-book version from the book's site is $14.95 (only $5 less than the hardback version) as opposed to the normal price of $9.99 for the Kindle.
Link -- Content Rich
The book is currently available in hardback, audio, and e-book formats. Interestingly, the e-book format is only available via the book's website and is not available in a version for the Kindle -- perhaps this has something to do with the fact that the e-book version from the book's site is $14.95 (only $5 less than the hardback version) as opposed to the normal price of $9.99 for the Kindle.
Link -- Content Rich
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