Tom Peters Project '04

Just got finished reading the new Tom Peters book, Project '04.  You can get most of the components of the book from these various places:

• Tom’s 60 TIBS (This I Believe) -- one of the best ChangeThis manifestos
• Hands That Shape Humanity
• Success Business’s Dozen Truths (Tom’s Thirty-Year Perspective)
• Tom Peters’ Off-Shoring Manifesto/Rant
• Re-Imagining Leadership: The Big Eleven

The missing parts, I haven't been able to find them online:

• Excellence: I'll Know it When I See It
• Pity the Poor Brown

So what's the point in buying the book if you can download most of the parts?  Quite frankly, you can do what you want, but even though there is no real common thread to the book, everything seems to flow together as it has been assembled, and the book only costs about $10 (note: you are looking for an 8.5x11 spiral-bound book, not a standard hardcover or paperback).  As Tom says:

So ...

What is it/this?

Stuff.

My eleventh book was published in October 2003.  Book pubs are life's punctuation marks for authors.  Yet one does not lie fallow forever thereafter ...

Hence, what follows.

Badly organized.  (No organization at all, in fact.)  Yet "stuff" I needed to say.

Now.

Some "stuff" takes but a page.  Some goes on and on.  I am not displeased with the outcome.  (Why else would I have foisted it upon you?)

Most of the "stuff" is SUMMARY "stuff."  Draft efforts to s-u-m-m-a-r-i-z-e a lifetime's worth of observations.
(For better or ... for worse.)

Enjoy! (I enjoyed doing it.)

Here's my suggestion: Buy the book.  Read it cover-to-cover.  Repeat.  Send chunks of information to people that you think need it; use the links I provided above.  Extract some lessons and attach them to the signature of your e-mail; hell, copy one of the items below:

It's all about brand-you.

It's all about Me, Inc.

It's all about WOW projects. 

TECHNICOLOR Rules! 

Keyword: Engage

The one-two punch for TiVo

As if it isn't bad enough that TiVo is cutting its own throat with the banner advertising, according to this post on Engadget, DirecTV is readying a release of its own DVR product.  According to the post, TiVo received fully 3/4 of their new subscribers last quarter from DirecTiVo.  From the post:

They wouldn’t say much about them, except that they’ll have all the same features that TiVo boxes have now (apart from the 30-second skip, which is technically a hidden feature on TiVo anyway), as well as integrated video on demand and pay-per-view features.

Gadget gift guide roundup

Gizmodo is listing links to a bunch of gadget gift guides to assist you in finding the perfect gift for your favorite propellorhead.  Happy shopping!

MERGE cellphone dock

Only have a cell phone and no home phone?  Do you get unlimited nights and weekends with your plan?  To make sure that you are getting the most out of your unlimited minutes, get the MERGE dock that allows you to use your Motorola cell phone to connect to a landline phone to make and receive calls.  Apparently the dock supports caller-ID, call waiting, call forwarding, and voice-dialing.  Although it doesn't make it extremely clear, it sounds like you can choose to make a call on your land-based service or your cell service simply by pressing the "#" sign on your land-based phone.  Cost of this?  Only $99!  Here's the compatibility list.  Thanks to this Engadget post for the picture and info.

Strange things are afoot on Target.com -

Target.com was first noted for selling the anal massage (note that this link may no longer be active) a week or so ago.  Now, according to this post on Boing Boing, Target is selling marijuana, Crack and MDMA.  Why is this happening?  Well, this Boing Boing post explains it:

"Mystery solved: A little poking around in the item information for Target's"Anal Massage item reveals an ASIN. This is because Amazon and Target are business partners and ASINs are the unique identifiers used by Amazon. So if you go to Amazon and search for this item's ASIN (B0002KPIBO) you learn that (unfortunately) the item in question is not an actual anal massage, but rather an instructional DVD called "Anal Massage."

I am sure that all of these blog reports are sending loads of traffic to the Target website, but it's probably not the kind of visitors that Target is looking for.

Seth Godin recently had a post asking a question as to whether or not IT guys should be running a business website.  He pointed to a frustration that he had using the Air Canada website, which was driven by a technical problem.  Similarly, based on the explanation above, the problems on the Target site a driven by a technical problem that is causing what I am sure is frustration for Target.

Is this ASIN sharing a problem that was anticipated by the programming staff for Target?  Probably not.  But it does beg the question as to whether or not others should have been involved in the design process to mitigate problems like this.

I switched to Cingular

To Cingular from Nextel.  Although I have been a supporter of Nextel for quite some time, they are simply too far behind where I want to be with my phone; the opportunity cost of not having a smartphone now outweighs the PTT Nextel functionality.

I lucked out in that I was able to pick up a Motorola MPX220 at Best Buy on Saturday for $349 less a $300 mail-in rebate; I also bought the Best Buy replacement policy for $39, which apparently was enough spending for them to give me a $25 Best Buy gift card.  What was especially nice about this deal was that I only had to sign a 1-year contract, rather than a 2-year deal (most smartphones require a 2-year deal to allow the carrier to subsidize the price of the phone).

They couldn't activate the date package for me at Best Buy, but I called today and activated the unlimited internet package and international roaming (another Nextel deficiency) with no problem at all, which is nice as I do travel outside the country sometimes.

I have yet to find a place where the Cingular signal is worse than my Nextel signal and in most places, especially in my office, the signal is stronger.

A few additional added bonuses to Cingular:

• Being able to put my SIM card in any unlocked GSM phone.
• Rollover minutes (I tend to use many more minutes in the summer than I do in the winter).
• International service (yes, I know I already mentioned this).
• Amazing customer service -- I have not waited any longer than 2 minutes to talk to a rep.
• Free in-network calling to any Cingular/ATT subscriber -- I know a lot of people with Cingular/ATT phones.

The MPX220 sync'd very easily with Outlook.  I was not looking for push e-mail service, although Motorola is supposed to release a Blackberry client for the phone and, if my IS&T department allowed it, the phone syncs over the air with Active Sync that is built into the Exchange 2003 server.

All in all, I have to say that I am very satisfied.

Great Review of Mirra Personal Server

Looking for a low-cost back-up solution for your home or small office?  The Tablet PCs Weblog has a great 4 part review of the Mirra Personal Server device: part 1, part 2, part 3, part 4.  There a lots of screenshots and lots of personal advice as this is a hands-on review of the device.  The Mirra certainly seems to be worth the cost based on this review.

TiVo's quarterly results call

Engadget has a post that details the views of a listener to TiVo's Quarterly results call yesterday.  Here are some of the highlights from that post:

• TiVo to Go should be out before the end of this year.  Certainly much more quickly than I expected it.
• The TiVo/Netflix partnership on demand video service should be out in the next 12 months.  I am sure that TiVo is hoping they'll still have enough subscribers to utilize this service.
• 80% of TiVo users have broadband in their home.  That's extremely interesting.  Now why can't you set up a TiVo over the internet?  Why do you have to plug it into a land-based hone line for initial set up?  I guess this ties into the bullet above regarding video on demand: it will obviously be coming through the boradband pipe.
• TiVo receives ad revenue from both their stand alone and DirecTiVo units.  Not surprising and I am sure that they will receive even more revenue from their banner advertising.

Some items directly from the listener:

1. TiVo seems to be placing a great hope in the future of the TiVo/DVD recorder combo. Personally I think that this hope is misplaced. Although it’s a nice feature, ultimately with a 4.7 gig maximum storage space on a DVD you’re limited. I don’t think people really care about this and I think the longer-term sales numbers will be disappointing. Of course TiVo had to mention this as it is important to a number of their hardware partners.
2. A more interesting area is the whole concept of TiVo to Go. TiVo to Go will allow users to get content off of their TiVo boxes (although I’d imagine not off of the HDTV DirecTV unit) and transfer the file to a PC or a laptop for remote viewing. The exciting thing that came out of the conference call was that CEO Mike Ramsey said to expect before this before the end of this year. Yikes! That’ s coming up quick. I’m looking forward to seeing this roll out.
3. My personal favorite - the standalone HDTV TiVo DVR. In Ramsey’s words, they have seen “huge” demand for the DirecTV HDTV unit currently on market. This demand is causing TiVo to reconsider coming to market with a standalone HDTV DVR. Not exactly an announcement but it’s nice to know that they are thinking about this.
4. Broadband content delivery. Ramsey said that the Netflix deal is real and not just a general agreement or hype. He said to expect a rollout of this deal within the next 12 months and sees this as the starting point of a longer initiative of delivering content via broadband. TiVo envisions a living room that has content inputs from both broadband and broadcasts and wants to own the machine in the living room (as does Microsoft of course).
5. Although not as pressing of a priority right now, the last priority mentioned was continued development of the cable card.

Suspiciously absent from this is any mention of the banner advertising.  of course, that could be due to this:

. . . it’s really only selected analysts that get approved to ask the questions on these calls and they were pitched some fairly easy balls by their analyst friends today.

BroadCatching

Engadget has a serious tutorial on how to use RSS and BitTorrent to automatically download TV shows.  Seems like a great alternative to TiVo if you have the patience and resources.

Buy a 2005 BMW Z4 for $5000!

So when I received the e-mail with that in the subject line, I immediately assumed it was spam.  However, I checked the sender and realized that it was an approved address from American Express; I opened the e-mail and was directed to this page.

Turns out that American Express is running a promotion that allows American Express cardholders to purchase high-ticket items at significant discounts for the next few days.  There are various quantities of different items available for purchase at 12PM, 4PM, and 9PM EST.  The items remaining for purchase are as follows:

• Today -- Panasonic D-SNAP SV-AV50 video camera.  Retails for $400, but you can buy it on the AMEX site for $150 and there are 335 available.  This camera got a "fair" rating on its CNET Review.
• Tomorrow -- Williams-Sonoma Baker Collection.  Retails for $170, but you can buy it on the AMEX site for $50 and there are 495 available.  This would probably make a good Christmas gift for someone that was into baking.
• Friday -- The Art of Shaving engraved, nickel-plated shaving set that includes a stand, razor, and badger hair brush.  Retails for $770, but you can get it for $150 on the AMEX site.  I actually use an Art of Shaving brush myself and I have found that I get a much closer shave with less irritation by using the brush.  It would be nice to have the full set and the razor uses Mach 3 blades, my brand of choice.
• Saturday -- Sigerson Morrison leather bag.  Retails for $860, but you can get it for $200 on the AMEX site and there are 250 available.  I have never heard of this brand, but I have asked a couple of people that I know about it (people that are into coutere) and they were pretty impressed.
• Sunday -- NBA travel package for two to see the Heat vs. Lakers in lower level seats on Christmas Day, including round-trip first-class air and a 5-star hotel.  Retail price of the package is $5,400 (probably varies a little depending on where you are flying from), but you can get it on the AMEX site for $1000 and there are 10 packages available.  I am not a huge basketball fan, but this would be a really cool gift for someone that was into the game.
• Monday -- this is the big ticket item!  A 2005 BMW Z4 3.0i roadster including round trip air fair to go pick the car up in South Carolina and attend the BMW Performance Driving Course.  Retail value of the package is $42,500, but you can buy it on the AMEX site for $5000 and there are 5 available.  I am certainly going to take a whack at trying to get it, wouldn't you?  I am certain that the odds on this one are horribly against me, but I've really got nothing to lose.
• Tuesday -- this was just recently added: Treo 600 smartphone.  Retail for the phone is $450, but you can get it on the AMEX site for $150 and there are 300 available.  Unfortunately this is not the new Treo 650, but it's still a really good price for the 600 at this point.  I am assuming, based on the color of the phone in the picture, that this is an unlocked GSM model that you could use with T-Mobile or Cingular/ATT or any other GSM carrier (note that the AMEX site makes no mention as to whether or not the phone is carrier-locked).

Think this will cause people to go out and sign up for American Express cards?  I am sure that's what they're hoping and, if one of these gifts is on your list for someone, it certainly seems like a better deal than signing up for a store card to receive 10% off (assuming that you are lucky enough to be able to purchase one of the items above).

I'll let you know if I get to buy one of the BMWs or if I am successful in purchasing any of the other items.  Also, this promotion runs until December 21, so I'll try to update new items periodically as I see them pop up.

DVDs = disruptive technology for Hollywood

Read an interesting post on Brand Autopsy on how DVDs have totally disruptive the old "standard" business model for Hollywood.  From the post:

• For consumers buying DVDs, 30% saw the movie in the theater, 30% saw it on cable, and 40% have never seen the film.
• Despite being a critical purchase factor for consumers, the DVD extras (actor commentary, behind-the-scenes footage, deleted scenes, alternative endings, etc.) are only viewed by 20% of DVD buyers.
• ‘Eventize’ is the marketing idiom du jour being used in Hollywood. Eventize … as in, “We need to eventize the hell out of this release.”
• Studios generate around $9.00 cash flow per DVD sold. [COST BREAKDOWN: Studios incur about $6.00 in costs (from production to marketing to royalty fees) to produce one DVD and they charge retailers a wholesale price of approx. $14.95 … leaving slightly more/less than $9.00 as positive cash flow per DVD sold.]
• Given the profitability of DVDs, an unnamed Hollywood executive referred to DVDs as being, “… the corporate A.T.M. machine.”
• Mega retailers dominate the consumer sales of DVDs with Wal-Mart capturing 22% of all DVD sales in the US. Best Buy, Target, Costco, Sam’s Club, Circuit City, and Blockbuster combined are responsible for 42% of DVD sales.
• With greater frequency, more films are receiving only a two-week theatrical run and then disappear only to reappear on the DVD market to exploit the ‘home-cinema’ market.
• The emergence of the ‘home-cinema’ market is having a profound effect on how consumers experience motion pictures. Mark Rance, a DVD producer, explained this effect by saying, “What we’re used to is the 19th century theatrical experience: you go to a theater with a large group of people, you see a movie and enjoy it with a crowd. That’s being replaced now by, like, 20 people in your living room, like a book club watching a film they might not have heard of.”

Also from the post, and perhaps the most telling: ". . . DVDs now claim 63% of a film’s revenue (as generated through wholesale DVD sales to retailers) while box office receipts only account for 21% of a feature film’s revenue."

I rarely watch any of the DVD extras; if I do watch them, I only watch them once and I find many of them to be very disappointing.  It is interesting that everyone subconsciously feels the quick release cycle of DVDs -- I hear a lot more people saying, "I thought that was just in the the theater" than I have in the past.  However, I really wonder how sustainable DVDs are as a media.  Personally, I think that within the next 24-36 months (probably sooner for those of us on the left side of the chasm, but I'm talking about the general public), most people are going to be downloading their movies or simply viewing them on demand.  Steve Jobs seems to have been right in saying that people want to own their music (at least for now), but I don't think that people necessarily want to own their movies (with the possible exception of Disney DVDs that only are "released from the vault" every once and a great while).

Color lasers encode machine serial number in pictures

At least it's happening according to this post on BoingBoing:

Colour laser printer manufacturers encode each printout with the printer's serial number so they can trace it back to you if you are counterfitting bills. They can trace it back to you for anything else as well.

The reason you probably haven't heard much about it is because it (AFAIK) is only used by the Secret Service to trace counterfeit documents back to their source machines, and the Secret Service doesn't like to talk too much about means and methods.

For what it's worth, true or not, it's certainly interesting to consider (not that I am advocating counterfeiting of anything) how you could be tracked by a printer output.

The Perfect Wine Pour

Business 2.0 has this article about the Enoround automatic wine dispenser at VinoVenue in San Francisco.  More information from the article:

Each of VinoVenue's $20,000 Enoround carousels holds 16 bottles, and above each spout is an LED displaying the price per pour. Customers use smart cards to pay for their drinks. As the dispenser fills a glass, it replaces the lost liquid in the bottle with argon, an inert gas that seals the remaining wine against oxidation. That innovation preserves even white wine for as long as two months and allows VinoVenue to serve more than 110 vintages by the glass -- about three times the offerings of most wine bars.

TiVo update by way of Fast Company Now

Fast Company Now had this post following a conversation between Lucas Conley at Fast Company and TiVo PR:

I spoke with a member of TiVo's outside PR this afternoon - here's what we discussed:

• TiVo will be serving up advertisements.
• The advertisements will appear on recorded programs when you fast forward through commercials.
• Advertisements will take the form of "small tags."
• These tags will appear for about four seconds, or however long it takes to fast forward the commercial.
• Users will be able to click the ad to learn more about the product or service.
• Once they've clicked through, users can opt in and pass on their contact info.

I like the plan that I found on this post at Micro Persuasion:

Jackie Huba is tracking a big TiVo crisis brewing in the blogosphere over the ads they may insert over fast-forwarded advertising and says they could be the next Kryponite. She also tells the company it's not too late to act and offers a  sound four-point plan of PR attack...

1. Start working the media.
2. Monitor the blogosphere like an air-traffic controller.
3. Launch a program to include influential evangelist bloggers in your response.
4. Make rapid plans to launch a blog.

Dear TiVo.

You are getting slammed in the blogosphere; immediately follow the plan above.  Do not assume that getting information published in high profile blogs like Fast Company Now is going to solve your problems; do not assume that posting in the TiVo Community news groups is going to get the information to everyone that is concerned about this issue (I don't have a TiVo, so I am not a member of those groups).  Start a blog and start talking to the public directly -- you need to communicate with those that are already paying for your product (not me) and those that may have been interested in paying for your product (me). 

You are getting killed out here.

Sincerely,

Strategize

Drinking Pepsi Spice until Christmas

That's what this guy is doing and documenting on his blog.  Let me give you some of the choice quotes:

STATS

Pepsi holiday Spice Consumed:
24 (12oz cans)
1.5 (2 liters)

Health Effects Noted (If Any): Sneezing, extreme itching on neck area..looks like dry skin.

Pepsi holiday Spice Consumed:
24 (12oz cans)
4(2 liters)

Health Problems Today (if any): Itching Neck Vagina, Mild Bloody Nose, Diarrhea.

Pepsi holiday Spice Consumed:
24 (12oz cans)
6.5(2 liters)

Health Problems Today (if any): Mild Itching Neck, Mild Diarrhea, Mild desire to molest illegal Mexican worker.

Funny and disturbing at the same time.  With the advent of blogs, you no longer have to wait to get national attention for experiments like these.

For those of you that have not changed your default password on your network equipment . . .

. . . be warned!  Click right here to find the most comprehensive default password list for network equipment I have ever seen.

Go change the default password on your equipment right now!

"tivo banner ads" by Technorati

Do the search on Technorati and you receive this result:

Sorted by Most Recent 111 posts matching tivo banner ads Query took 0.545 seconds

That's up exponentially from when I searched early in the morning yesterday and got about a dozen results.  Lots of people are taking notice and very few of them seem to be happy about it. 

TiVo comments

Here are some comments from TiVoCommunity.com by way of this post on Church of the Customer:

I bought a TiVo because it allows me to skip commercials. I HATE commercials. I will do anything possible to circumvent commercials. I have a TiVo to block TV ads. I have an iPod so I don't have to listen to ads on the radio. I have a bunch of filtering proxy software in place so I never see ads on the Internet. Now you're telling me that while I am SKIPPING commercials I am going to be forced to watch commercials FROM TiVo? I don't think so. I refuse.

Years ago I bought a 40 hour Phillips SA [Stand-Alone TiVo]. I loved it and evangelized it to everyone I know. I then bought a DTivo [DirectTV TiVo] and evangelized THAT to everyone I know. I have PERSONALLY sold five DTivos and three SA Tivos. I also planned to buy a SA unit for my girlfriend this Christmas, until now. I will wait and hope that Tivo does the right thing here before condemning the company, but with all the recent changes at Tivo, I no longer actively evangelize them. If this comes to pass, I'll make sure I steer people AWAY. This is customer hostile, pure and simple.

I know Tivo is out to make money. But I don't think I am being naive saying that Tivo USED TO be one of those companies that was looking out for us. I can't say that they are anymore. There's lots of dollars to be made by selling out to Hollywood and TV, and I understand Tivo is trying to avoid getting sued, but by screwing us in the process they might find that their loyal subscriber base disappears. Will Tivo's advertising partners be so eager to pay for ads when Tivo's subscriber base starts shrinking? ... This is selling us out."

Here's another commentary, again by way of Church of the Customer:

I used to be a vocal advocate for Tivo. I recommended it to many many people. I really love the product. Unfortunately things at Tivo are changing in a bad way. This announcement coupled with the announcement that they will only allow [Pay Per View] recordings to stay on the Tivo for a certain amount of time have forced me to reevaluate my position and Tivo's value to me.

.... I cannot continue to endorse Tivo to everyone I see. I may even start telling people to avoid Tivo."

Getting away from anonymous sources, here's Scoble's comment:

Jeff Sandquist unplugged his Tivo yesterday. I'm unplugging mine tonight (read Jeff's post to see what I'm picked up from Comcast). Gotta get home. Halo 2 and new electronic toys.

This will wind up being a case of customer evangelism turned against the company that they used to evangelize.  The whole reason that I was finally ready to jump into the market and buy a TiVo was because of the overwhelming number of people that told me that I was missing out by not having one.  The interesting thing is that I am usually an early adopter and massive evangelizer for products that I enjoy using (those of you that read my blog frequently know that I will always post a review of a product and heap praise on products that I love).  Not even being a TiVo subscriber/user, simply someone who was intending to buy, I still am jumping on the bandwagon of reverse evangelism.

It is an interesting experience to be a reverse customer evangelist; to steer people away from a product that I have never used.  The simple fact of the matter is that TiVo was a company that inspired absolute passion in the people that used their product.  That passion, now turned against the company, is what inspires me to reverse evangelize the product.  I admit: I have not seen the new advertising scheme.  But I don't care!  I really don't care -- the passion exhibited by people that I don't know that heretofor (nice word, huh?) were massive supporters of this product is enough to involve me in their reverse evangelism against this product.

TiVo, welcome to the global community of instantaneous customer feedback and subsequent distribution.  They say that any press is good press; I tend wonder if that "they" has ever had really horrible press, especially really horrible press from their own customers.

iPod2Car

I just installed one of the iPod2Car adapters in my GMC truck.  Installation was extraordinarily easy -- the kit comes with the correct plug to go into the back of the factory stereo CD changer input, a black box with dip switches to configure for the particular make and model of the vehicle, and an extremely long iPod 3G or 4G adapter cable that both provides audio output to the stereo and power to the iPod.  The trick is to ensure that you provide power to the yellow cable that is left hanging out from the harness; the instructions say that this does not need to be done for my vehicle, but it does indeed need to be done for the unit to work.

Once installed, I found that I could shift through tracks using both my stereo and steering wheel controls.  The only thing that's really missing is the ability to cycle through playlists and the ability to see the ID3 tags on the stereo display.  Aside from those small shortcomings, the sound quality is amazing -- if you have the means to purchase one of the direct input kits, I highly reccommend it over a FM modulator.

New iPod Updater

According to this post on the Unofficial Apple Weblog, Apple has released an iPod Update for clickwheel iPod Minis and clickwheel iPods that updates the following:

New features of iPod mini Software 1.2:

• Compatibility with iTunes 4.7 and iTunes Music Store
• Shuffle and play song library with one click (using the Shuffle Songs item in the main menu)
• Create multiple On-The-Go playlists
• Delete songs from On-The-Go playlists
• Select reading playback speed for audiobooks
• Hear Click Wheel clicker through headphones
• Sync and go with improved disconnect performance

New features of iPod Software 3.0.2 provides:

• Compatibility with iTunes 4.7 and iTunes Music Store
• Improved USB 2.0 connectivity

I know a lot of people that have been having issues with their clickwheel iPods and a smaller amount of people that have been having issues with their iPod Minis.  Hopefully this update fixes a lot of those issues.