Diamonds are no longer a girl's best friend, according to a new U.S. study that found three of four women would prefer a new plasma TV to a diamond necklace.
Is technology really telling that much of a better story and/or telling a better story to women? Perhaps it’s the simplest explanation: diamonds aren’t telling a great story to a new generation of women.
Regardless of the cause, I don’t think that proposing to a woman by giving her a plasma instead of a diamond ring is going to win you any points.
Update: Seth Godin just wrote about the same thing and here’s what he concluded:
. . . I think it means that diamond necklaces are a lot less remarkable than they used to be.
Diamonds have no intrinsic value, just the totem value that comes from scarcity and social esteem. When those start to fade, the necklace itself is worth a lot less.