Crumpler Bags does one of the coolest promotions ever: you can go into their retail location in New York on June 9th and trade beer for one of their cool computer bags.
The tradition started 5 years ago in Australia and this is the second year in the US.
I love this kind of stuff and hope that no matter how big they get that Crumpler never stops doing it.
Note: be sure to visit the Crumpler link below to use the online decoder; you wouldn't want to show up with the wrong kind of beer or not enough to trade.
June 9, 2007 is the date this year, so only 5 more days to get to the liquor store.
Link -- Crunpler beer for bags
Link -- Gizmodo post (where I grabbed the image)