This is pretty cool:
Apple® and AT&T Inc. today announced that iPhone™ users will be
able to activate their new iPhones using Apple’s popular iTunes®
software running on a PC or Mac® computer in the comfort and privacy of
their own home or office, without having to wait in a store while their
phone is activated. Activating iPhone takes only minutes as iTunes
guides the user through simple steps to choose their service plan,
authorize their credit and activate their iPhone.
Read the rest of the press release via the link below.