I saw an Old Navy advertisement today that featured some people dancing and holding hands; at the bottom of the screen was the language “Do Not Attempt.” Perhaps I’m not supposed to dance or to dance barefoot or to hold hands or wear striped Old Navy shirt or maybe wear clothes. To be honest, I’m not really sure what I’m not supposed to attempt and maybe Old Navy isn’t sure either. My guess is that the legal department at Old Navy just told them to slap the language on every commercial because it’s easier and less risky.
What are you telling your customers not to attempt?
Are you sure it wasn't just a jab at the stunr commercials that do have (with good reason!) the Do not try at home line on the screen?
You know, it very well could have been. I just get so used to seeing these silly warnings on nearly everything that I may not have seen it for the joke that it certainly may be.
Porbably be funnier if they said something like "Do Not Attempt Buying These Clothes Anywhere Else."
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