Wednesday, November 17, 2004

E-mail Marketing to Mom

This image is from this post on Wonder Branding:

More from the post:

  • 67% of mothers say they check their email 3 or more times a day
  • 66% of mothers spend more money with companies that send them useful and relevant e-mail messages
  • 71% think e-mail messages influence their buying decisions
  • 67% of mothers go online to do product research and 55% look for coupons or discounts online

What's your mom e-mail marketing campaign look like?

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