Seth Godin’s promised new e-book, Who’s There is available here and here. What is it? Well, it’s Seth’s incomplete guide to blogs and the new web. More importantly is what this e-book is not. From Seth’s post:
Who's There is not an ebook about how to write better or how to follow the traditional conventions about formatting and building a blog. It's not designed to sell you one service instead of another, either.
Instead, I divide the blog world into three groups and turn my attention to one. And in particular, I try to sell you hard on how building a blog asset can have a spectacular impact on you, your career, your organization and your ideas.
I promise this ebook is incomplete. I hope, though, that it encourages you to pay attention to some of the underlying forces at work online and off.
Read and share.
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