Autoblog reports that Toyota will not be doing any TV advertising for its FJ cruiser. Instead Toyota is spending its marketing dollars by targeting “influential” enthusiasts that can directly interact with the product. At the SEMA show, Toyota allowed enthusiasts to drive the FJ through a course that included rock climbing, mud, and trail portions that was led by 50 instructors.
Does this sound familiar? No TV and all dollars spent on buzz marketing.
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