Sunday, April 23, 2006

Guy Kawasaki aggregation

Just like the Seth Godin aggregation, here is my Guy Kawasaki aggregation in one post.

Drive your competition crazy:

Companies go astray when defeating the competition becomes more important than taking care of customers. When companies become obsessed with the pursuit of excellence, by contrast, they often reach new levels of greatness. Here's how to avoid the former and achieve the latter.


Learn how to suck down; remember that the janitor is the guy with keys to everything:

One of the great misconceptions of selling, pitching, and partnering--basically, any time you want to get someone to do something for you--is that you should suck up to the people with the big titles and “A list” designation. Sometimes you do--as you've already read in this blog, but the ability to suck up to the folks who don't have big titles but make the world run is more useful.


Guy's Bozofication Aptitude Test (GBAT):

Link — The post that explains bozos and how to prevent them

Link — The GBAT itself

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