I’ve got a bunch of Seth Godin posts I’ve been savings, to I’m clearing them out in this single post.
Say no to being average; Seth’s books do apply to your company and/or situation.
Lessons on razors and blades:
Lesson 1: careful with those policies.
Lesson 2: razors should last a long time and be extremely well supported if you hope to sell more blades.
The hardest thing in your business:
What is the hardest thing in your business?
Does everyone you work with know that it's the hardest thing?
And what percentage of your time do you spend on it?
Is 80/8 the new 80/20 when it comes to customer service?
A study by Bain & Company found that 80 percent of companies surveyed believed that they delivered a "superior experience" to their customers. But, when customers were asked to indicate their perceptions of the experiences they have in dealing with companies, they rated only 8 percent of companies as truly delivering a superior experience
Price is not really a priority to a lot of people:
check out the parking lot at Costco. Lots of $40,000 or more cars and SUVs in the lot, people who wasted a few shekels worth of gas to drive out of their way to invest an hour of time to save a dollar on a big jar of pickles. These are the same people who will spend an extra $100 on an airplane ticket to save a few minutes in getting home after a meeting.
Say it very slowly:
Odds are, your very clear, very useful ideas are getting garbled in translation. Sticking to (and building on) your story works if you do it over time.