Sunday, April 23, 2006

If you’ve been to a NASCAR race this season, chances are good that you’ve seen fans walking around with a bright yellow device with a screen and headphones.  Called the Nextel FanView at NASCAR, the device broadcasts streaming video, allows replays, allows the user to see different angles on different teams, etc. for the duration of the race.  Apparently these FanView devices are selling out (well, “renting out,” since they’re not for sale) every race this season.

Not surprisingly, Gadgetell is reporting that, the manufacturer of the FanView devices is setting its sights on other sporting events.  If you make the assumption that the devices cost around $500 (that’s the deposit Nextel requires for renting the device at a race, so it’s probably a little inflated especially with volume purchasing) and Nextel charges $50 per day or $70 per race weekend to rent the device, it’s pretty easy to see that there’s a really good ancillary revenue stream from these kinds of devices.


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