Everything I get from eBay, the phising scams and the authentic e-mails all go into the spam folder in Gmail, so, as a consequence, I delete all of them. It's interesting to hear companies talk about the number of qualified e-mail addresses they have from their users, but are those companies actually able to communicate with those users?
The number of users that you have e-mail addresses for means nothing if you can't communicate with them, even if they've opted in to let you communicate with them.
Thanks to Grumbler %-| for the spam picture.
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