Reward your customers in real time
Earning points and redeeming them is pretty good for customer loyalty, but real-time, instantaneous reward for loyalty is the gold standard. Enter Harrah's Casinos. Harrah's is currently working to develop software rules that will reward its Total Rewards-carrying members in real time. Imagine being on a losing streak and the casino gives you an extra $20 worth of credit on your slot machine to help recoup some losses. Read more about the program here.
What's the upside for Harrah's? Beside the obvious fact of getting more Total Rewards cards into people's hands and therefore tracking the consumer behavior, instant gratification will potentially make consumers not want to leave the Harrah's casinos when gambling and may make consumers specifically travel to Harrah's casinos as opposed to competitors.