Who cares what they sell . . .
. . . when they choose the URL techass.com? Ok, the name of the company is Technology Associates and they seem to sell all kinds of flashlights (and a disposable camera BB gun). The point is: did they do this as some kind of joke? It really doesn't make me want to buy a product from them, and certainly doesn't inspire confidence in them as a web company. I have little tolerance for this -- if the domain you wanted was taken, choose a different domain.
Can you imagine these people's e-mail addresses? firstname.lastname@example.org Seems like that should be the e-mail address for a maltempered tech support site.