Wednesday, August 11, 2004


Found out about Woot from a post on Ensight.  Here are the basics of Woot from their site for those of you that are unfamiliar with the service:

What is woot and who's behind it? is an online store and community run by the employees of a 10 year old consumer electronics distributor that focuses on close-outs and generally buying stuff cheap. Since the distributor doesn’t sell to end users, Woot, Inc provides us with an employee-store slash market-testing type of place. Hopefully the boss won’t take notice. We anticipate profitability by 2043 -- by then we should be retired; someone smarter might take over and jack up the prices.

I see only 1 item, do you sell anything else?
No. We sell 1 item per day until it is sold out or until 11:59pm central standard time when it is replaced (see next entry for details). However, each item we sell is in stock and ready to ship that day. Our warehouse manager thinks we are insane.

What is the schedule for new items?
OK - this is simpler than it sounds: A new product is released at 12am central standard time Monday through Friday mornings (if you are not a morning person, this can be described as Sunday - Thursday at midnight. better?) Friday's product will last through the weekend unless we sell out. If a product sells out during it’s run, a new item will not appear until the next release time. You will know if a product is sold out, because the main page says "SOLD OUT" instead of "I want one". (clever, eh?)

I missed yesterday's item, can I get one still?
No. Each product is discontinued at 11:59 central time monday-thursday and sunday. We may get more at a later date if we're lucky, but we offer no guarantees, we allow no backorders, and we have no waiting / notification lists. Too bad.

Woot sounds like an awesome idea to me.  The principles behind it are so simple that some people might find it complicated.  Can't wait to see how many other retailers steal this model.

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