This post on Adjab links through to this article on intellagencia.com, which reports that:
Heineken has scrapped its entire TV advertising budget for 2006 as it no longer feels the medium is an effective way of reaching its target audience.
Wow!
Imagine how Heineken will be able to use the money it’s saving. I have to imagine that Heineken is a very large advertiser in Britain — is this the beginning of the swan song for TV advertising?
1 comment:
Interesting!
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