New Marketing Association

The Viral & Buzz Marketing Association has been formed.  What's it all about?

From the site:

The Viral & Buzz Marketing Association (VBMA) is an international group for the development, validation and promotion of consumer-oriented marketing trends and techniques.

Our members are viral and buzz marketing practitioners and academics who specialise in consumer-focussed marketing. We aim to create international collaborations, swap case studies, develop best practice and dispel the myths surrounding viral and buzz marketing in order to help it become more widely accepted as a credible, key part of brands overall marketing activities.