I was driving down Venice Blvd. in Los Angeles today and saw that there was a message on one of the monolithic electronic LED message boards that hangs over the street. The message alternated between "| Watch the Road" and "Watchtheroad.org". Because the sign was so bright and annoying, I decided to check out the the website Watchtheroad.org site. Not surprisingly, the site is the campaign information site for people to, well, watch the road when they're driving, which begs the question: Should you really be advertising on huge reader board signs that immediately take people's eyes off the road? Seems a little strange and counterintuitive to me.