This post on Fast Company Now links across to Glen Whitman's "The Two Things". What exactly are The Two Things? Well, from Whitman's site, here's what it all boils down to:
"For every subject, there are really only two things you really need to know. Everything else is the application of those two things, or just not important."
At first glance, the statement above looks a little unreasonable, but then you start to read the examples on his page and realize that maybe he's not so far off. Then you try the hard part: What are the two things about your business/industry/self?
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