Friday, February 10, 2006

More great posts from Guy Kawasaki

The Art of Recruiting — The art of recruiting is the purest form of evangelism because you're not simply asking people to try your product, buy your product, or partner with you. Instead, you are asking them to bet their lives on your organization. Can it get any scarier for them, and tougher for you, than this?  Guy has a lot of great points and things to think about if you a responsible for any type of recruiting/hiring at your company.

The Art of Schmoozing — It's taken me twenty years, but I've figured out that it's much easier to make a sale, build partnerships, create joint ventures--you name it--with people that you already know than with people you just met.  The key is to establish a relationship before you need it. And this is why I'd like to provide the art of schmoozing.  Schmoozing is tough stuff and it’s hard to do right because there isn’t a lot of information on how to do it right, which is what makes this such a great post by Guy — 20 years of experience distilled into a blog post.

The Effective Emailer — I have strong feelings about email etiquette and what it takes to get your email read--and answered. As someone who gets dozens of emails every day and sends a handful of emails every day to get strangers to do things (“digital evangelism”), I offer these insights to help you become a more effective emailer.  I have strong feelings about effective e-mailing as well that tend to be nearly the same as Guy’s.  Please read his post and apply his rules today.

The Art of Rainmaking — You can blow all the smoke that you like about brand awareness, corporate image, and feedback from early adopters, but you either make it rain or you don't.  Sales is just damn important.  In many companies, salespeople report to people with lots of other stuff on their plate and those supervisors fail to realize that the most significant bottom-line revenue impact that they can make is spending most of their time supporting sales.


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