Bran Autopsy poses the question in regards to Gap:
“If your company went out of business tomorrow, who would really miss you and why?”
Well, I'm willing to stick my hand up in the air and say that I would miss Gap and for these 2 very specific reasons:
- They make pants in my length. If this has never been a problem for you, then you probably don't understand why this is a big deal. Consider this: if you have to get your pants tailored, it generally costs you about $10-$15 per pair, making a pair of $50 pants have a true cost of $60-$65 not including taxes. Further consider that having a tailor modify the length of your jeans, cargo pants, etc. generally doesn't turn out very well unless you have a very good tailor (and, yes, it also makes for a very expensive pair of jeans). Being able to find pants, jeans, cargo pants, etc. off the shelf in my perfect length is a very big deal to me. Note that I can only find my length at Gap.com, but that's ok based on number 2 below.
- All of their pants are cut the same way. Straight-style jeans are cut the same as straight-style khakis are cut the same as straight-style slacks -- I simply find the one style that works for me and then I choose the type of fabric that I'm looking for. Having cut styles that transcend across fabric lines is rare for a clothing company.
Beyond the 2 points above, there's not a whole lot else that drives me to care about Gap.