- 8 million American adults say they have created blogs
- Blog readership jumped 58% in 2004 and now stands at 27% of internet users
- 5% of internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online
It seems silly to me to think that we can't find other ways to deliver a marketing message in a way that fits directly into each blog's individual niche delivery, while still keeping an ethical line between paid advertisement and blog commentary. After all, in essence, a blog IS content, and good content is powerful, especially if it's niche specific. So as long as the content is on target and provides quality information, there's no reason a blogger shouldn't be able to mix in a marketing message or two, assuming they want to.