Creating a better . . . chip clip?
You remember the big plastic versions of office binder clips that you used to try and keep your chips from going stale, don't you? Well, Boing Boing has a post that links through to this article about a former dot-commer that has created a better chip clip.
From the article:
"Dubbed Clip-n-Seal, it's a white plastic rod that snaps into a matching clamp, sealing plastic or paper bags."
Even more interesting is where this inventor is spending his marketing dollars:
"Much of the company's modest ad budget goes to Google, for a clickable ad that pops up when computer users type words like "bag clip" into that popular search engine."
And his promotion:
"To promote its brand, the company is also making creative use of blogs, the increasingly popular form of online journaling."
Sound like a great product, I'll pick one up whenever it finally gets into Target or the local supermarket. And I'm happy to help with your blog promotion.