They need a name!
Not only does 800-CEO-READ have great business books at ridiculously low prices, they now have a Blog. However, and I agree with them, "800CEORead Blog" sounds a little flat, so they're offering a trade -- you provide them with a killer name and they'll provide you with 7 business books of your choice from their catalog. Not a bad deal!
I read over on A Penny For . . . that Todd, the author, partnered with 800-CEO-READ to make this blog happen. Good luck Todd!