Monday, April 05, 2004

My definition of brand
A Penny For . . . is running a week-long discussion on brands.

Question #1:
What is your definition of a brand? 25 words or less

Ok, here goes mine:

Brand = identity of the vision

Note that my definition is universally applicable to not only the most famous brands around, but also to the smallest brands around, including the brand called "you."

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