Ok, so I just purchased Borat using the $15 credit that I got for registering for the Amazon Unbox service with TiVo -- time of purchase was 11:40AM MST and the system says it can take up to 15 minutes for the movie to show up in the Now Playing on my TiVo. At 11:55AM it appeared in the Now Playing list with a little blue dot in a circle next to it, so I'll assume that's the new color-based symbol for something that's downloading or transferring to the TiVo. I'm actually not sure how long it had been in the Now Playing list because I had left the list where Borat should have appeared and it didn't appear until I paged away from the listing and paged back. I'll assume that it arrived there not later than 11:55AM, so I'll check back every 15 minutes to see how long the download takes.
Stay tuned for updates.
Link -- Borat on unbox