Thursday, March 01, 2007

iTunes usage to surpass RealPlayer usage in 2007

Andy King shot me an e-mail that linked through to a post about the growth of iTunes usage in the streaming media player category in 2006 and projected growth in 2007. Here are some of the facts:

  • iTunes use grew around 47% in 2006 compared to single-digit growth for other competitors.

  • iTunes use is expected to exceed RealPlayer use by Q2 of 2007

Pretty interesting stuff. For those that are more graphically-inclined, here's the chart:

iTunes growth chart

I'm guessing that the introduction of AppleTV in March (hopefully) and the release of the iPhone in June will further increase the dominance and installed base of iTunes. Furthermore, if a non-phone version of the iPhone (I'm not sure how else to describe it) is released as an iPod upgrade prior to Christmas, the iTunes number one spot will be even that much greater than the closest competitor.

Link -- iTunes Popularity to Surpass RealPlayer in 2007

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