Seth Godin had a 3–part post (at least it’s 3 parts right now) with some important lessons. Although I have excerpted some of the information, you should read the full posts:
- With regard to Crossing the Chasm: The truth is that for most ideas, for most markets, nothing happens at all.
- With regard to inertia: It’s always easier to do nothing (new).
- With regard to the early adopters: Marketing is now (potentially) much, much cheaper. But that doesn’t mean it’s easy. The challenge now isn’t to raise a whole bunch of money. The challenge is to invent a product or service or idea or meme that’s so compelling that the tiny green portion of the curve, the geeks in whatever market you live in, can’t ignore what you have to offer. That, and once they adopt what you’ve got, they can’t help but spread it.
Read all of them to truly understand.