Ross Mayfield details in this post
on his blog how he carries around an Airport Express that’s named after his company. When at a conference that does not provide free wireless internet access, Ross plugs in his Airport and becomes the unofficial sponsor of free internet access for people at the conference, receiving free advertising without paying any sort of event sponsorship fee. Now that the cat’s out of the bag, there’s no real reason that any event organizer can complain.
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