This article on USAToday reports that if you purchase a copy of the new OSX Tiger operating system in a Apple Retail Store, the Apple guys at the Genius Bar will handle the upgrade for you. If you don’t feel comfortable with doing the upgrade yourself (you can get a copy of Tiger at CompUSA tonight for $99 6PM-10PM after rebates), you can pay full price at the Apple Retail Store and get the installation for free.
I’ve never seen this sort of offer by anyone else, certainly not for Windows. The offer runs tonight through May 31 and will be fulfilled through June.
Brilliant marketing.
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