Is "unlimited" really unlimited?

TechDirt points out that the big three wireless companies all offer "unlimited" data plans that actually have limitation ceilings. There are lots of stories floating around about people who have had their data service revoked or have received insanely high data bills or have been required to move into much more expensive data plans because they have used too much data in their "unlimited" plan. I like TechDirt's point:

. . . isn't having your marketing team proudly selling "unlimited" service, while your lawyers limit it very much in the extremely fine print, a clear-cut case of false advertising? The operators and their supporters say they need to limit use to protect the network. That may be absolutely true -- but, if that's the case, then they shouldn't advertise it as unlimited. If they can't actually deliver unlimited service, they shouldn't be selling it.

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