A perfect example of manufacturing offshoring
News.com has an article on Apex. While you may not entirely know what they do (ok, obviously they manufacture something), you probably are thinking to yourself that the name sounds very familiar. It should sound familiar; it is the name of the manufacturer of the $49.99 DVD player you saw advertised in your Sunday paper.
From the article:
"'These guys came out of nowhere,' said Bob O'Donnell, research director for device technology at IDC. 'This is a classic case of leveraging the manufacturing infrastructure in China and Taiwan. They've brought a lot of technology down to consumer-level price points.' "