Save a bunch on branding
Seth Godin's blog has a link to an automated branding generator. Simply enter your name, choose your core value, choose your main goal, and the generator will come up with a brand name for you.
I tried a few combinations, always using my name, but mixing up core values and main goals and came up with the following results:
"Biopace -- Your brand will be unique because this denotes:the hand of a talented chance" (sounds like some sort of biological pacemaker to me or a bioengineering firm -- neither of which are my business)
"Profitimo -- Your brand will be unique because this denotes: drive through power" (this seems like a name that would have been chosen for one of the Apprentice groups)
"Ridiculus -- Your brand will be unique because this denotes: with ultimate care" (aside from the explanation provided by the site, this word is only one letter short of ridiculous -- this one's my favorite!)