Shortening your URL

Wired News reports on a service called Tinyurl. Tiny URL allows you to shrink massive URL's down into more manageable (and more easily remembered or, more importantly, marketed) URL's.

From the article:

"The idea is indeed simple. Plug in a long URL, say the MapQuest page for the White House -- http://www.mapquest.com/maps/map.adp?
country=US&countryid=250&addtohistory=&address=
1600+pennsylvania+ave&city=washington&state=
DC&zipcode=&submit=Get+Map -- and you get something short and sweet -- http://tinyurl.com/37ggx."

Best part of the service? It's free!