Shortening your URL
Wired News reports on a service called Tinyurl. Tiny URL allows you to shrink massive URL's down into more manageable (and more easily remembered or, more importantly, marketed) URL's.
From the article:
"The idea is indeed simple. Plug in a long URL, say the MapQuest page for the White House -- http://www.mapquest.com/maps/map.adp?
DC&zipcode=&submit=Get+Map -- and you get something short and sweet -- http://tinyurl.com/37ggx."
Best part of the service? It's free!