Sunday, January 15, 2006

Coca Cola is made differently in Mexico

And therefore it tastes differently than American Coke.  And therefore, it stands to reason, that Mexicans in America are looking for that different flavor profile.  The simple fact of the matter is, that unlike American Coke that is made with high fructose corn syrup and bottled in plastic bottles and cans, Mexican Coke is made with sugarcane and bottled in glass bottles.

Reveries is reporting that Coke is prosecuting truckers that are “bootlegging” Mexican Coke into America to sell as it is negatively affecting the Coca Cola bottlers in the US.  Read the whole post on Reveries because there’s a lot more information there along with an interview of someone selling the Mexican Coke at a premium in the US.

The interesting thing is the Coke has no plans to actually cater to the Mexican taste profile and re-work their lines to cater to demand.  Instead, Coke would rather spend their money prosecuting.  It’s my understanding that the Hispanic/Mexican population is only supposed to increase in the US, so it seems very short-sighted to not cater to this population.  Perhaps Coke knows something that the rest of us don’t.


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